About Emma
Emma Rodriguez is Managing Director of RetailFlow, joining 5 years ago from Myer where she was Operations Director. The board brought her in specifically to modernise RetailFlow and drive digital transformation.
Emma is under pressure to deliver results on the transformation agenda while navigating the competing priorities of growth, profitability, and organisational readiness.
Strategic Focus
- Digital transformation and AI adoption
- Competitive positioning against online retailers
- Board expectations and investor relations
- Balancing speed with bringing people along
Chat with Emma
Click the chat button (bottom-right) to talk with Emma.
Note
Emma can discuss strategic direction, board pressures, and transformation priorities. For financial details, she may refer you to David Chen. For operational concerns, she may suggest Sarah Thompson.
