This fact sheet provides a single, consistent reference for the key facts about our business. Please use it when briefing new starters, preparing supplier or partner material, and onboarding project vendors.
At a glance
| Item | Detail |
|---|---|
| Business | Fashion & homewares retailer |
| Head office | Perth, Western Australia |
| Founded | 2008 |
| Stores | 50 nationally |
| Team members | ~2,000 |
| Annual revenue | $150 million |
| Online share of revenue | 35% |
Store network
Our 50 stores span every mainland capital plus a strong regional footprint:
- Perth (WA): 5 stores, including our flagship CBD store
- Sydney (NSW): 6 stores
- Melbourne (VIC): 6 stores
- Brisbane (QLD): 4 stores
- Adelaide (SA): 4 stores
- Regional: 25+ stores across regional WA, NSW, VIC, QLD and SA
What we sell
RetailFlow trades across three core categories:
- Women's fashion
- Men's fashion
- Homewares & lifestyle
Our values
Everything we do is anchored in six values: Customer First, Team Spirit, Quality, Innovation, Integrity and Sustainability.
Technology snapshot
Our e-commerce platform runs on Shopify Plus and performs well. In-store point-of-sale and inventory systems are 10–15 years old and are a known constraint. Online and store data currently sit in separate silos. Our IT function comprises roughly 25 staff.
Note: For the detailed technology landscape, see the IT & Data Systems Overview. For leadership structure, see the Organisation Chart.
Corporate Affairs, RetailFlow Pty Ltd