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Proposal: PriceLogic AI, Autonomous Dynamic Pricing Engine

Vendor Proposal · PriceLogic AI Pty Ltd · 5 March 2026

Initiative: Dynamic Pricing Optimisation Vendor proposal

Prepared for: RetailFlow Pty Ltd: Dr. Priya Sharma, Marcus Kim
Prepared by: Daniel Foster, Solutions Director, PriceLogic AI

Thank you for the opportunity. PriceLogic AI is an autonomous repricing platform trusted by leading ANZ retailers. Our reinforcement-learning engine continuously optimises price against demand, inventory, and competitive position, typically delivering margin uplift within the first quarter of go-live.

Proven results

Backtest summary (RetailFlow data): Using 24 months of RetailFlow's own historical sales data supplied during scoping, our engine projected a +3.8 percentage point gross-margin uplift and an 11% reduction in markdown spend across the assortment.
MetricBacktested result
Gross-margin uplift+3.8 pts
Markdown reduction−11%
Full-price sell-through+9 pts
Repricing latency< 90 seconds

Commercial

Implementation

Our standard deployment is 10–12 weeks. The engine connects to your Shopify Plus catalogue and POS, ingests a competitor price feed, and begins autonomous optimisation. Out of the box the engine runs in fully autonomous mode to maximise speed-to-value.

Technical prerequisites

To reach the modelled performance, the engine requires a clean, structured, SKU-matched competitor price feed refreshed at least daily. PriceLogic does not source this feed; the client provides connectivity to its existing competitive-data service.

Configuration notes

We are confident PriceLogic AI is the right partner for RetailFlow and welcome a pilot discussion.

Daniel Foster, Solutions Director, PriceLogic AI Pty Ltd

Fictional company. RetailFlow is a teaching scenario for Curtin University executive education, not a real business.